Fika Bar & Kitchen, based in Brick Lane, East London, has built up a loyal following since its 2008 launch. In recent years, however, the venue’s weekday trade has suffered from an influx of new bars, restaurants and cafes into the increasingly trendy Brick Lane area. To combat this threat, Fika needed to freshen-up its brand image to re-engage with its audience, encourage customer loyalty and re-establish its credentials as a fun, quirky place to visit. Designers Anonymous were asked to devise a flexible, easy-to-implement, multi-faceted identity that would be effective across multiple touch-points.
Fika’s weekday trade has approximately tripled in volume since the new exterior signage and window displays have appeared and the recently launched ‘Fika Klubb’ has gained a steady growth in numbers. The brand refresh has been implemented in stages and further positive results are expected.
Fika Bar & Kitchen, based in Brick Lane, East London, has built up a loyal following since its 2008 launch. In recent years, however, the venue’s weekday trade has suffered from an influx of new bars, restaurants and cafes into the increasingly trendy Brick Lane area. To combat this threat, Fika needed to freshen-up its brand image to re-engage with its audience, encourage customer loyalty and re-establish its credentials as a fun, quirky place to visit. Designers Anonymous were asked to devise a flexible, easy-to-implement, multi-faceted identity that would be effective across multiple touch-points.
Fika’s weekday trade has approximately tripled in volume since the new exterior signage and window displays have appeared and the recently launched ‘Fika Klubb’ has gained a steady growth in numbers. The brand refresh has been implemented in stages and further positive results are expected.
Recent Comments
Your article helped me a lot, is there any more related content? Thanks!
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Your article helped me a lot, is there any more related content? Thanks!
Your article helped me a lot, is there any more related content? Thanks! https://www.binance.info/join?ref=P9L9FQKY
Bu soba, içindeki yakıtın yanmasıyla oluşan ısıyı doğrudan çevresine yayar ve aynı zamanda suyun ısınmasını sağlar.
I simply could not go away your web site prior to suggesting that I really enjoyed the standard info a person supply on your guests Is going to be back incessantly to investigate crosscheck new posts
certainly like your website but you need to take a look at the spelling on quite a few of your posts Many of them are rife with spelling problems and I find it very troublesome to inform the reality nevertheless I will definitely come back again
Your passion for your subject matter shines through in every post. It’s clear that you genuinely care about sharing knowledge and making a positive impact on your readers. Kudos to you!
Ledger Live
Leave a comment